{"id":27598,"date":"2026-10-02T19:29:06","date_gmt":"2026-10-02T19:29:06","guid":{"rendered":"https:\/\/procomservices.com\/?p=27598"},"modified":"2026-10-02T19:34:24","modified_gmt":"2026-10-02T19:34:24","slug":"knowing-what-your-data-is-for","status":"publish","type":"post","link":"https:\/\/procomservices.com\/en-ca\/insights\/knowing-what-your-data-is-for\/","title":{"rendered":"Having the data is not the problem \u2014 knowing what it is for is"},"content":{"rendered":"\t\t\n        <style>\n\t\t\tp.wp-block-paragraph:not([class^=\"has-\"]):not([class*=\" has-\"]):not(.no-margin) {\n\t\t\t\tmargin-bottom: 15px !important;\n\t\t\t}\n\t\t\t.toc-wrapper {\n\t\t\t\tdisplay: none;\n\t\t\t}\n\t\t\tp.wp-block-paragraph {\n\t\t\t\tline-height: normal;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col>p.wp-block-paragraph:first-child {\n\t\t\t\tfont-weight: bolder;\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t\tcolor: #ffffff;\n\t\t\t\tfont-size: 2.3rem;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col>p.wp-block-paragraph:last-child {\n\t\t\t\tfont-weight: bolder;\n\t\t\t\tfont-size: 40px;\n\t\t\t\tline-height: 0.8;\n\t\t\t\tcolor: #ffffff;\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col {\n\t\t\t\tborder-right: 2px solid #000;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col {\n\t\t\t\tpadding-top: 15px;\n\t\t\t\tpadding-left: 15px;\n\t\t\t\tpadding-right: 15px;\n\t\t\t\tpadding-bottom: 15px;\n\t\t\t\tbox-shadow: 0 6px 7px -7px rgba(0, 0, 0, 0.3);\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col p.wp-block-paragraph,\n\t\t\t.content-single .list-cols .right-col h3 {\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col h3 {\n\t\t\t\tfont-size: 2rem;\n\t\t\t\tfont-weight: 500;\n\t\t\t\tline-height: normal;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col h3+h4 {\n\t\t\t\tfont-weight: 300;\n\t\t\t\tmargin-bottom: 6px;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col p.wp-block-paragraph:last-child {\n\t\t\t\tline-height: normal;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col ul li {\n\t\t\t\tpadding-left: 0;\n\t\t\t\tmargin-bottom: 0;\n\t\t\t}\n\t\t\t\n\t\t\t.content-single .dst-list.no-marg-b {\n\t\t\t\tmargin-bottom: 0;\n\t\t\t}\n\n\t\t\t.content-single .dst-list.no-pad-t-b .dst-list__item {\n\t\t\t\tpadding-top: 0 !important;\n\t\t\t\tpadding-bottom: 0 !important;\n\t\t\t}\n\n\t\t\t.content-single .dst-list.no-marg-b .dst-list__item {\n\t\t\t\tmargin-bottom: 0;\n\t\t\t}\n\t\t\t\n\t\t\t.content-single .dst-list.no-marg-t {\n\t\t\t\tmargin-top: 0;\n\t\t\t}\n\n\t\t\t.content-single .dst-list.no-bullet .dst-list__item .dst-list__content::before {\n\t\t\t\tdisplay: none;\n\t\t\t}\n\n\t\t\t.content-single .dst-list.no-pad-l-inner .dst-list__item .dst-list__content {\n\t\t\t\tpadding-left: 0;\n\t\t\t}\n\n\t\t\t.content-single .dst-list:not(.no-pad-l) .dst-list__item {\n\t\t\t\tpadding-top: 5px;\n\t\t\t\tpadding-bottom: 5px;\n\t\t\t\tpadding-left: 4rem;\n\t\t\t\tpadding-right: 4rem;\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t}\n\n\t\t\t.content-single .dst-list .dst-list__item .dst-list__title {\n\t\t\t\tfont-size: var(--dst--base-text-size);\n\t\t\t\tfont-weight: var(--dst--blog-text-font-weight, 400);\n\t\t\t\tmargin-bottom: 0;\n\t\t\t}\n\n\t\t\t.content-single .dst-list__content {\n\t\t\t\tposition: relative;\n\t\t\t\tpadding-left: 2.1rem;\n\t\t\t}\n\n\t\t\t.content-single .dst-list__content::before {\n\t\t\t\tcontent: \"\u2022\";\n\t\t\t\tposition: absolute;\n\t\t\t\tleft: 0;\n\t\t\t\tline-height: normal;\n\t\t\t}\n\n\t\t\t@media (max-width: 1115px) {\n\t\t\t\t.content-single .list-cols .left-col {\n\t\t\t\t\tpadding: 2rem;\n\t\t\t\t\tborder-right: none;\n\t\t\t\t\tborder-bottom: 2px solid #000;\n\t\t\t\t}\n\t\t\t}\n        <\/style>\n\t\t\n\n\n\n<p class=\"wp-block-paragraph\">By&nbsp;Chris Beckage, Procom Technology Solutions&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-93dbf7e4 wp-block-group-is-layout-constrained\" style=\"background-color:#cce0f5;margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"no-margin has-custom-css has-primary-2-color has-text-color has-link-color wp-elements-03675d84c86f58cd5454e2658065c393 wp-custom-css-d1c47613 wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">BOTTOM LINE&nbsp;<br><strong><strong><strong><strong><strong>Having the data is one thing. Having it structured well enough to trust is another. Having someone with the time and the mandate to turn it into a decision is a third.<\/strong><\/strong><\/strong><\/strong><\/strong><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>More data is not the shortage<\/strong><\/strong><\/strong>&nbsp;<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For any healthcare data or analytics leader \u2014 a Chief Data Officer, VP of Analytics, or CIO holding the data mandate: the problem showing up in more conversations lately isn\u2019t a shortage of data. It\u2019s the opposite. The data exists. What\u2019s missing is a clear answer to what it\u2019s for.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Every system produces its own version of the truth<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Healthcare organizations generate an enormous amount of it \u2014 clinical documentation, claims, scheduling, supply chain, remote monitoring, patient engagement platforms \u2014 often across systems that were never built to talk to each other. Each system produces its own version of the truth. None of them were designed with the question \u201cwhat will leadership need to decide next quarter\u201d in mind.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>One problem that is really three<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A common failure point is treating this as one problem when it\u2019s really three. Having the data is one thing. Having it structured well enough to trust is another. Having someone with the time and the mandate to turn it into a decision is a third. Each of those is solvable on its own. None of them are solved by buying another dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>The maturity gap is the last mile<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">According to a 2026 peer-reviewed analysis of HIMSS\u2019s Analytics Maturity Assessment Model, only 39 healthcare organizations worldwide had reached the model\u2019s top maturity tiers as of late 2024. (Source: peer-reviewed analysis of HIMSS AMAM data, 2026.) That\u2019s not a comment on effort \u2014 most organizations have been investing in data platforms for years. It\u2019s a comment on how hard the last mile is: governance, structure, and staffing that can keep pace with turnover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What monetizing data actually requires<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMonetize\u201d is the word coming up more often in these conversations, and it\u2019s worth being precise about what it means. For most healthcare organizations, monetizing data isn\u2019t about selling it. It\u2019s about using data well enough to capture value that\u2019s currently being left on the table \u2014 more accurate risk adjustment, better-supported value-based care contracts, fewer denied claims, a new analytics-backed service line built on data the organization already owns. That kind of value creation depends on the same foundation as everything else: data that\u2019s governed, structured, and trustworthy enough to build something on top of. Skipping straight to monetization without that foundation usually just produces a slower, more expensive version of the same reporting problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>It rarely starts with one more analyst<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">None of this usually starts with hiring one more analyst. Sometimes the immediate need is a specialist in a specific reporting environment or data model. Sometimes it\u2019s a small team of complementary specialists \u2014 data engineering, governance, and analytics working together on a defined initiative. And sometimes, before any of that, what\u2019s needed is a time-bound assessment: what data exists, what shape it\u2019s in, and what it\u2019s realistically worth before anyone commits budget to a platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-container-core-group-is-layout-93dbf7e4 wp-block-group-is-layout-constrained\" style=\"background-color:#cce0f5;margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-396fdcc3 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<p class=\"no-margin has-custom-css has-primary-2-color has-text-color has-link-color wp-elements-d99517018192846740827ed635b15fc5 wp-custom-css-cbd04333 wp-block-paragraph\" style=\"border-style:none;border-width:0px;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--20)\"><strong>QUESTIONS TO TAKE BACK TO YOUR TEAM<\/strong><br><em>Before funding another dashboard or platform, ask:<\/em><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Is the gap in the data itself, in how it\u2019s structured, or in who has the time to make sense of it?&nbsp;<\/li>\n\n\n\n<li>What decision is this data actually meant to support, and is anyone making that decision differently because of it?&nbsp;<\/li>\n\n\n\n<li style=\"border-style:none;border-width:0px;padding-top:0;padding-bottom:0\">Has \u201cmonetizing data\u201d been defined as a specific, governed opportunity, or is it still just a phrase in a strategy deck?&nbsp;&nbsp;<\/li>\n<\/ol>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong><strong><strong><strong>Next steps<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Procom Consulting Services works with healthcare technology leaders to work out what kind of gap they are facing, then matches the right approach: a specialist, a team of specialists or a defined project.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To talk through an initiative on your plate, use the form below.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"separators-custom-box  \"  style='color: #de1de5;background-image: url(https:\/\/procomservices.com\/wp-content\/uploads\/2026\/10\/healthcare-banner-bg-green.jpg);'>\n\n\t\n\t\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\tstyle='color:#ffffff;'\t\t\t>See how we are helping the healthcare industry<br>modernize critical technology <br><span style=\"font-size: 12px;\"><\/span><\/div>\n\t\t\n\t\t\t\t\t<a href=\"\/wp-content\/uploads\/2026\/10\/Healthcare-Industry-Brochure-Canada.pdf\"\n\t\t\t\t target=\"_blank\"\t\t\t\tstyle=\"background-color:#feb600;\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\t\t\t\t>\n\t\t\t\tRead more\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<div  style=\"--ds-row-gap: 0px;--ds-columns-count: 2;--grid-template-columns: var(--col1_desktop-fr, 1fr) var(--col2_desktop-fr, 1fr);--col2_desktop-fr: 5fr;--grid-template-columns_tablet: var(--col1_tablet-fr, 1fr);--grid-template-columns_mobile: var(--col1_mobile-fr, 1fr);--ds-columns-count_mobile: 1\" class=\"ds-columns\">\n\t<div class=\"ds-row\">\n\t\t\n\n<div  class=\"ds-column\">\n\t\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"221\" height=\"254\" src=\"\/wp-content\/uploads\/2026\/10\/chris-beckage-articles.jpg\" alt=\"\" class=\"wp-image-27446\" style=\"width:212px;height:auto\" srcset=\"https:\/\/procomservices.com\/wp-content\/uploads\/2026\/10\/chris-beckage-articles.jpg 221w, https:\/\/procomservices.com\/wp-content\/uploads\/2026\/10\/chris-beckage-articles-174x200.jpg 174w\" sizes=\"auto, (max-width: 221px) 100vw, 221px\" \/><figcaption class=\"wp-element-caption\">Chris Beckage<\/figcaption><\/figure>\n\n<\/div>\n\n\n\n<div  class=\"ds-column\">\n\t\n\n<div class=\"wp-block-group has-custom-css has-background is-layout-constrained wp-container-core-group-is-layout-1d01f233 wp-block-group-is-layout-constrained wp-custom-css-147b03ca\" style=\"background-color:#d6d1c969;margin-top:0;margin-bottom:4.5rem;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-custom-css has-lg-font-size wp-custom-css-186e5ce4 wp-block-paragraph\"><strong>About the author<\/strong><\/p>\n\n\n\n<p class=\"has-h-4-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:0;margin-bottom:var(--wp--preset--spacing--20)\"><strong><strong>Chris Beckage<\/strong><\/strong>, Vice President, Consulting Services<\/p>\n\n\n\n<p class=\"has-custom-css wp-custom-css-a72f218e wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">With over 25 years in the staffing industry, Chris drives Procom&#8217;s Consulting Services efforts to expand market opportunities and partnerships across North America.&nbsp;<\/p>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group hs-form-group no-marg-t is-layout-flow wp-block-group-is-layout-flow\">\n        <style>\n            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Having it structured well enough to trust is another. Having someone with the time and the mandate to turn it into a decision is a third.<\/p>\n","protected":false},"author":8,"featured_media":27468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1292],"tags":[1302,1000],"class_list":["post-27598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Having the data is not the problem \u2014 knowing what it is for is - Procom<\/title>\n<meta name=\"description\" content=\"Having the data is one thing. Having it structured well enough to trust is another. 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