{"id":26015,"date":"2026-05-13T18:08:44","date_gmt":"2026-05-13T18:08:44","guid":{"rendered":"https:\/\/procomservices.com\/?p=26015"},"modified":"2026-05-13T18:08:45","modified_gmt":"2026-05-13T18:08:45","slug":"the-candidate-may-not-be-a-single-person-deepfakes-proxy-interviews-and-synthetic-personas","status":"publish","type":"post","link":"https:\/\/procomservices.com\/en-us\/insights\/the-candidate-may-not-be-a-single-person-deepfakes-proxy-interviews-and-synthetic-personas\/","title":{"rendered":"\u201cThe candidate\u201d may not be a single person: Deepfakes, proxy interviews, and synthetic personas"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Bottom line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Identity fraud isn\u2019t just \u201cthe wrong name on paperwork.\u201d It can be a coordinated handoff where one person interviews, another shows up, and a third completes deliverables.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Executive summary<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Impersonation fraud has expanded with remote interviewing and AI-enabled tools. Proxy interviews, synthetic personas, and deepfake-assisted video calls make it easier to present credibility on camera while decoupling identity from capability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For procurement, the relevant question is not \u201ccan it happen?\u201d It\u2019s \u201cwhat role categories justify stronger interview integrity and identity continuity expectations?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What this is not<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Not a claim that deepfakes are everywhere<\/li>\n\n\n\n<li>Not anti-remote interviewing<\/li>\n\n\n\n<li>Not a demand to add friction to every hire<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A short field vignette<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A candidate interviews exceptionally well and is onboarded quickly. Within weeks, the delivery quality is inconsistent, and the person avoids live collaboration. The team later realizes the voice, cadence, and problem-solving style don\u2019t match the interview experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Procurement levers (without duplicating the lifecycle\/auditability POV)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Procurement can set a clear expectation: identity continuity matters most for roles with high access and high impact. That translates into role-tiered requirements around interview integrity and onboarding confirmation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start here<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For high-impact roles, require one live, interactive capability moment where identity and performance are evaluated together.<\/p>\n\n\n\n<div class=\"separators-custom-box  \"  >\n\n\t\n\t\n\t\t\t\t\t<div class=\"cta_title\" \n\t\t\t\t\t\t>What&#8217;s next? Get help with your next big hire.<\/div>\n\t\t\n\t\t\t\t\t<a href=\"#hs-form\"\n\t\t\t\t \t\t\t\tstyle=\"background-color:;\"\n\t\t\t\tclass=\"\"\n\t\t\t>\n\t\t\t<span class=\"\" \n\t\t\t\t\t\t>\n\t\t\t\tTalk to a Procom expert\t\t\t<\/span>\n\t\t\t<\/a>\n\t\t\n\t<\/div>\n\n\n\n<div  style=\"--ds-row-gap: 0px; --ds-columns-count: 2; --grid-template-columns: var(--col1_desktop-fr, 1fr) var(--col2_desktop-fr, 1fr); --col2_desktop-fr: 5fr; --grid-template-columns_tablet: var(--col1_tablet-fr, 1fr); --grid-template-columns_mobile: var(--col1_mobile-fr, 1fr); --ds-columns-count_mobile: 1; ;\" class=\"ds-columns\">\n\t<div class=\"ds-row\">\n\t\t\n\n<div  class=\"ds-column\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/03\/simon-gray-linkedin-1.png\" alt=\"simon-gray-linkedin 1\" class=\"wp-image-22817\"\/><\/figure>\n\n<\/div>\n\n\n\n<div  class=\"ds-column\">\n\t\n\n<div class=\"wp-block-group has-custom-css has-background is-layout-constrained wp-container-core-group-is-layout-1d01f233 wp-block-group-is-layout-constrained wp-custom-css-97b0a9f3\" style=\"background-color:#d6d1c969;margin-top:0;margin-bottom:4.5rem;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-custom-css has-lg-font-size wp-custom-css-186e5ce4 wp-block-paragraph\"><strong>About the author<\/strong><\/p>\n\n\n\n<p class=\"has-h-4-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--40);margin-right:0;margin-bottom:var(--wp--preset--spacing--20)\"><strong>Simon Gray<\/strong>, Vice President, Workforce Solutions<\/p>\n\n\n\n<p class=\"has-custom-css wp-custom-css-3b7a9921 wp-block-paragraph\" style=\"font-style:normal;font-weight:400\">With over 25 years of experience in strategic staffing, Simon leads Procom\u2019s Workforce Solutions division to help clients hire quickly and compliantly.<\/p>\n<\/div>\n\n<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\t\t\n        <style>\n\t\t\tp.wp-block-paragraph:not([class^=\"has-\"]):not([class*=\" has-\"]):not(.no-margin) {\n\t\t\t\tmargin-bottom: 15px !important;\n\t\t\t}\n\t\t\t.toc-wrapper {\n\t\t\t\tdisplay: block;\n\t\t\t}\n\t\t\tp.wp-block-paragraph {\n\t\t\t\tline-height: normal;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col>p.wp-block-paragraph:first-child {\n\t\t\t\tfont-weight: bolder;\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t\tcolor: #ffffff;\n\t\t\t\tfont-size: 2.3rem;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col>p.wp-block-paragraph:last-child {\n\t\t\t\tfont-weight: bolder;\n\t\t\t\tfont-size: 40px;\n\t\t\t\tline-height: 0.8;\n\t\t\t\tcolor: #ffffff;\n\t\t\t\tmargin-bottom: 0 !important;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .left-col {\n\t\t\t\tborder-right: 2px solid #000;\n\t\t\t}\n\n\t\t\t.content-single .list-cols .right-col {\n\t\t\t\tpadding-top: 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deliverables.<\/p>\n","protected":false},"author":25,"featured_media":26016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","inline_featured_image":false,"footnotes":""},"categories":[1291],"tags":[1293],"class_list":["post-26015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThe candidate\u201d may not be a single person: Deepfakes, proxy interviews, and synthetic personas - Procom<\/title>\n<meta name=\"description\" content=\"Identity fraud isn\u2019t just \u201cthe wrong name on paperwork.\u201d It can be a coordinated handoff where one person interviews, another shows up, and a third completes deliverables.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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