{"id":9967,"date":"2022-05-30T10:22:00","date_gmt":"2022-05-30T10:22:00","guid":{"rendered":"https:\/\/procomservices.com\/recruiting-gen-z-how-to-engage-younger-talent\/"},"modified":"2025-11-19T18:21:58","modified_gmt":"2025-11-19T18:21:58","slug":"recruiting-gen-z-how-to-engage-younger-talent","status":"publish","type":"post","link":"https:\/\/procomservices.com\/en-us\/insights\/recruiting-gen-z-how-to-engage-younger-talent\/","title":{"rendered":"Recruiting Generation Z: How to engage and retain the youngest generation of talent"},"content":{"rendered":"

Engaging and retaining Generation Z in the workplace will require employers to adjust their recruitment strategies. Where compensation and benefits where driving factors for  Gen X and the retiring Boomer, the youngest generation of talent is more attracted<\/a> to opportunities with organizations that offer flexible and values-based careers. 

Generation Z \u2014 those born between 1997 and 2012 \u2014 is the largest generation by global population. With Gen Z\u2019s sheer numbers just beginning to permeate the workforce, now is an ideal time to consider how to attract and retain Generation Z\u2019s top talent.<\/p>\n

Who is Gen Z? Getting to know Generation Z in the workplace<\/h4>\n

By 2025, Generation Z\u2019s 70 million-plus individuals are expected to comprise nearly 30% of the worldwide workforce<\/a>. Generation Z is the most racially and ethnically diverse generation, and it is also on pace to be the best-educated generation<\/a>. <\/p>\n

Another distinguishing factor between Generation Z and preceding generations is its inherent technology immersion. Television exploded with Baby Boomers, the internet advanced with Generation X, and cell phones and social media came of age with millennials.<\/p>\n

But Generation Z was practically born plugged in. And it collectively has different ideas about traditional workplace models and company culture than prior age groups.<\/p>\n

If you\u2019re looking to engage and retain, Generation Z in the workplace, here are some useful tips:<\/p>\n

What matters to Gen Z workers<\/h4>\n

Generation Z\u2019s oldest members are filtering into the workforce amid a pandemic, a labor shortage and a socioeconomic rollercoaster. These factors have informed their views about what makes a particular job and organization desirable.<\/p>\n

Generation Z isn’t afraid to raise its voice and Generation Z in the workplace demands a purpose beyond ensuring a profit. This generation wants to know their work is  contributing to a positive societal or environmental impact.<\/p>\n

Flexibility and balance over salary and benefits<\/h4>\n

For example, a recent survey of millennial and Gen Z workers<\/a> by Deloitte’s business consultancy firm highlighted younger workers\u2019 desire for flexibility. Approximately 75% of millennials and Gen Zers said hybrid or remote is their preferred work mode; 66% of Gen Z workers currently employed in a full-time office setting said they wished their jobs were hybrid or fully remote.<\/p>\n

When they do have to work on-site, Generation Z prefers actual offices defined by walls as opposed to cubicles, according to the survey. Generation Z also wants an equitable work-life balance, professional development opportunities, wellness support that includes mental health, and employer commitment to positive social impacts.<\/p>\n

Why Gen Z Workers choose their jobs<\/h4>\n

According to the Deloitte survey, the top reasons Gen Z laborers chose to work for their current employers are:<\/p>\n