You have less than 12 seconds to engage a candidate when you interact with them, so please, stop with the long introductions and emailing of job descriptions.
Top talent typically isn’t looking for work, but when their interest is piqued, candidates have choices. The unemployment rate in the United States sits now just under 6 per cent, compared to almost 15 per cent at the end of April 2020. And the recent economic recovery comes with the rise of a candidate driven market.
To attract top talent today, and in the post-pandemic new world of work, employers must provide compelling reasons for candidates to join their teams. In other words, they need to sell the opportunity. However, this is a major challenge for most companies.