Talent

Top 5 Factors influencing talents’ decision to accept an offer 

Recruitment and workforce trends are constantly changing as technology and society continue to rapidly evolve, and new data raises the bar on how to attract talent as culture catches up to compensation as an influencing factor.

Procom surveyed 1, 740+ contingent and permanent workers across the United States and Canada to uncover what’s most important to them amidst heightened expectations, competition and uncertainty.

Company culture is catching up to compensation as a top talent priority 

Conventional wisdom maintains that pay rate and salary are primary factors in determining whether someone accepts a contract or permanent position.  As monetary compensation increases have spread across the market, however, cultural factors such as collaborative work environments, meaningful work and  flexibility have begun to show increased influence on talents’ decisions to accept an assignment – or to end one early.  

Top 5 Factors influencing talents’ acceptance of assignments in order of importance 

The following factors are very or extremely important to talent: 

1. Maximum compensation (68%) 
2. Collaborative/supportive work environment (66%) 
3. Minimal commute (66%) 
4. Meaningful work (65%) 
5. Schedule flexibility (65%) 

Statistically speaking, the top 5 responses are very close; however, the culture and experience elements of an assignment are clearly catching up to compensation as a driving factor in accepting or rejecting an opportunity. 

Talent also lists the following factors as very or extremely important:  

6. A positive interview experience (62%) 
7. Up-to-date tools and technologies (56%) 
8. Company stability (55%) 
9. Hybrid-work opportunities (51%) 
10. Professional development/upskilling opportunities (50%) 
11. Company commitment to Diversity, Equity and inclusion (48%) 
12. Potential for health/wellbeing benefits (47%) 
13. Frequency of pay (34%) 
14. In-person work opportunities (33%)  

Gen Z seeks the bigger picture 

 

When accepting an assignment, our data indicates Gen Z workers are more interested in opportunities with companies that: 

 

  1. Advance their professional development and upskilling opportunities.  
  2. Are accountable on their commitment to Diversity, Equity and Inclusion. 
  3. Provide a positive interview experience. 

More experienced workers consider current environment 

Millennials, Gen X and Baby boomer workers are more interested in opportunities with: 

      1. Collaborative work environments 
      2. Meaningful work 
      3. Most up to date tools and technologies 
      4. A minimal commute 

    In the New World of Work, organizations can improve worker engagement by focusing on the overall talent experience, rather than pay.

     

    Procom est lauréate 2025 du Club Platine des Sociétés les mieux gérées au Canada.

    Procom is a 2025 winner of the Canada’s Best Managed Companies Platinum Club designation.

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